Personal profile
About
Courtney Droms Hatch is the Associate Dean of Faculty and a Professor of Marketing at Butler University. She has taught classes in advertising and promotions as well as marketing research at the graduate level. At the undergraduate level, Dr. Droms Hatch has taught courses in health care marketing, marketing research, international marketing, marketing of services, and principles of marketing.
Her research interests include examining the intersections of marketing and public policy, including topics such as the effect of health information on food choices, examining health care decisions in international markets, and consumer choices of functional food products. Her research has been published in the Journal of Public Policy & Marketing, Journal of Consumer Policy, Journal of Consumer Behaviour, Journal of Food Products Marketing, and Health Marketing Quarterly.
Courtney’s academic credentials include a Ph.D. in Business Administration (Marketing) from the University of South Carolina, and a B.S. in Marketing and International Business from Georgetown University.
Contact Information
Related documents
Research Interests
- Marketing and Public Policy
- Health Care Marketing
- Marketing for Behavior Change
Disciplines
- Business
- Marketing
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Examining the Use of Nutrition Information on Restaurant Menus
Droms Hatch, C. & Hatch, C., Jan 1 2016, In: Scholarship and Professional Work - Business. 22, 1Research output: Contribution to journal › Article › peer-review
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Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of Food Health Claim Regulation in a Post-POM Wonderful World
Buttrick, H. G., Droms Hatch, C. & Hatch, C., Jan 1 2016, In: Scholarship and Professional Work - Business. 49, 2Research output: Contribution to journal › Article › peer-review
Open AccessFile -
A Question of Culture: The Impact of College Major on Preferences for Different Types of Company Culture
Carroll, K., Droms Hatch, C. & Hatch, C., Jan 1 2015, In: Scholarship and Professional Work - Business. 19, 3Research output: Contribution to journal › Article › peer-review
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Gender Effects on Perceptions of Individual and Corporate Social Responsibility
Droms Hatch, C., Stephen, S.-A. & Hatch, C., Jan 1 2015, In: Journal of Applied Business and Economics. 17Research output: Contribution to journal › Article › peer-review
Open AccessFile -
The Effectiveness of Social Responsibility Courses in Higher Education
Droms Hatch, C., Stephen, S.-A. & Hatch, C., Jan 1 2015, In: Scholarship and Professional Work - Business. 11, 2Research output: Contribution to journal › Article › peer-review
Open AccessFile
Prizes
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2008 - 2009 Outstanding Teacher Award, Langdale College of Business Administration, Valdosta State University
Hatch, C. (Recipient), 2008
Prize: Prize (including medals and awards)