Research output per year
Research output per year
Personal profile
About
Daniel H. McQuiston is an Associate Professor Emeritus of Marketing at the College of Business. His research interest include industrial buying behavior, personal selling, industrial channels of distribution, industrial branding, relationship marketing, and customer service.
Contact Information
317/940-9474
Holcomb Building - 142
Holcomb Building - 142
Related documents
Research Interests
- Sales
- marketing management
- creating a customer-focused company
- developing business relationships
- customer-focused new product development
- developing winning marketing plans
Disciplines
- Business
- Marketing
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Gender Differences in Communication:Implications for Salespeople
McQuiston, D. H. & Morris, K. A., Jan 1 2009, In: Journal of Selling & Major Account Management. 9Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Eco Paraiso
Osland, G., Mackoy, R. & McQuiston, D. H., 2007, Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Successful branding of a commodity product: The case of RAEX LASER steel.
McQuiston, D. H., 2004, In: Industrial Marketing Management. 33, 4Research output: Contribution to journal › Article › peer-review
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Using Role Plays in the Personal Selling Class: Some Suggestions
McQuiston, D. H., 2002, Great Ideas In Teaching Marketing.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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A Conceptual Model for Building and Maintaining Relationships between Manufacturers' Representatives and Their Principals.
McQuiston, D. H., 2001, In: Industrial Marketing Management. 30, 2Research output: Contribution to journal › Article › peer-review