Personal profile
About
Robert Mackoy is a Professor of Marketing at Butler University's Lacy School of Business.
Contact Information
317/940-9694
Holcomb Building - 256
Holcomb Building - 256
Related documents
Research Interests
- Marketing
Disciplines
- Business
- Marketing
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Perceptions of personal risk in tourists’ destination choices: nature tours in Mexico
Osland, G. E., Mackoy, R. & McCormick, M., May 1 2017, In: Scholarship and Professional Work - Business. 8, 1Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Stages and patterns of internationalization of the Chinese-owned firms : market-seeking versus resource-seeking firms
CURCI, R., LI, L. Y. E., MACKOY, R. & Mackoy, R., Jan 1 2014, In: Staff Publications. 17, 2Research output: Contribution to journal › Article › peer-review
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Education and Ecotourism: A Framework and Analysis of Education in Ecolodges in Costa Rica and Panama
Osland, G. E. & Mackoy, R. D., Jan 1 2012, In: European Journal of Tourism, Hospitality and Recreation. 3Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Immigrant business enterprises: A classification framework conceptualization and test
Curci, R. & Mackoy, R., 2010, In: Thunderbird International Business Review. 52, 2Research output: Contribution to journal › Article › peer-review
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Dimensions of Internet Commerce Trust
Aiken, D., Mackoy, R., Liu, B., Fetter, R. & Osland, G. E., Jan 1 2007, In: Journal of Internet Commerce. 6Research output: Contribution to journal › Article › peer-review
Open AccessFile