Applied Communication Research

Katherine B. Novak; Judith M. Buddenbaum

Applied Communication Research

Katherine B. Novak, Judith M. Buddenbaum

Research output: Book/Report › Book

Abstract

This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.

Original language	American English
Publisher	Iowa State University Press
State	Published - Dec 31 2001

Keywords

data collection
experiments
research
statistical analysis

Disciplines

Quantitative, Qualitative, Comparative, and Historical Methodologies
Social and Behavioral Sciences
Social Statistics

Cite this

@book{b12d484edff94a66a9b82de4b9dc9d20,

title = "Applied Communication Research",

abstract = " This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.",

keywords = "data collection, experiments, research, statistical analysis",

author = "Novak, \{Katherine B.\} and Buddenbaum, \{Judith M.\}",

note = "Get this from a library! Applied communication research. [Judith Mitchell Buddenbaum; Katherine B Novak] -- {"}Students of interpersonal and organizational communication, journalism, specialized and technical communication, public relations, advertising, and marketing courses will find Applied Communication ...",

year = "2001",

month = dec,

day = "31",

language = "American English",

publisher = "Iowa State University Press",

}

TY - BOOK

T1 - Applied Communication Research

AU - Novak, Katherine B.

AU - Buddenbaum, Judith M.

N1 - Get this from a library! Applied communication research. [Judith Mitchell Buddenbaum; Katherine B Novak] -- "Students of interpersonal and organizational communication, journalism, specialized and technical communication, public relations, advertising, and marketing courses will find Applied Communication ...

PY - 2001/12/31

Y1 - 2001/12/31

N2 - This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.

AB - This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.

KW - data collection

KW - experiments

KW - research

KW - statistical analysis

UR - http://www.worldcat.org/oclc/47140723

M3 - Book

BT - Applied Communication Research

PB - Iowa State University Press

ER -

Applied Communication Research

Abstract

Keywords

Disciplines

Other files and links

Cite this