Bringing the Digital World to Students: Partnering with the University Communications Office to Provide Social Media Experiential Learning Projects

Courtney Childers, Abbey Levenshus

    Research output: Contribution to journalArticlepeer-review

    Abstract

    Courses: Semester-long activities involved a Social Media course and PR Writing course; recommendations offered for other communication courses.

    Objectives: To provide students in advertising, public relations and related majors the opportunity to participate in a social media experiential learning project via partnership with the university communications office.

    Original languageAmerican English
    JournalScholarship and Professional Work - Communication
    Volume30
    Issue number4
    DOIs
    StatePublished - Sep 1 2016

    Keywords

    • course descriptions
    • experiential learning
    • instructional development
    • learning activities
    • organizational communication
    • partnerships in education
    • social media
    • undergraduate students

    Disciplines

    • Communication
    • Higher Education
    • Organizational Communication
    • Social Media

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