Abstract
Courses: Semester-long activities involved a Social Media course and PR Writing course; recommendations offered for other communication courses.
Objectives: To provide students in advertising, public relations and related majors the opportunity to participate in a social media experiential learning project via partnership with the university communications office.
| Original language | American English |
|---|---|
| Journal | Scholarship and Professional Work - Communication |
| Volume | 30 |
| Issue number | 4 |
| DOIs | |
| State | Published - Sep 1 2016 |
Keywords
- course descriptions
- experiential learning
- instructional development
- learning activities
- organizational communication
- partnerships in education
- social media
- undergraduate students
Disciplines
- Communication
- Higher Education
- Organizational Communication
- Social Media
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