Chapter 14 – Marketing of professional soccer in the US: some lessons to be learned

Frank Pons; Stephen Standifird

doi:10.1016/B978-0-7506-8204-6.50020-7

Chapter 14 – Marketing of professional soccer in the US: some lessons to be learned

Frank Pons, Stephen Standifird

Lacy School of Business

Research output: Book/Report › Book

Original language	American English
DOIs	https://doi.org/10.1016/B978-0-7506-8204-6.50020-7
State	Published - Jan 1 2007

Disciplines

Graphics and Human Computer Interfaces
Marketing
Engineering

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10.1016/B978-0-7506-8204-6.50020-7License: Unspecified

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Chapter 14 – Marketing of professional soccer in the US: some lessons to be learned

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