@article{6018d15e6d404079a1f41b5601beb38a,
title = "Consumer Legitimacy: Conceptualization and Measurement Scales",
abstract = " This paper aims to propose the concept of consumer legitimacy, develops scales to measure this concept and shows its utility and relevance in the international marketing field. ",
keywords = "Consumer Stakeholders, Institutional Enviroment, Organizational Legitimacy, Scale Development",
author = "Lova Randrianasolo and \{Mark J.\}, \{Mark J.\}",
note = "This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing.",
year = "2020",
month = feb,
day = "20",
doi = "10.1108/JCM-05-2019-3244",
language = "American English",
volume = "37",
journal = "Journal of Consumer Marketing",
number = "4",
}