Consumers’ attitudes of e-commerce in China

Hongjiang Xu; Xiaowen Zou; Hengshan Wang

Consumers’ attitudes of e-commerce in China

Hongjiang Xu, Xiaowen Zou, Hengshan Wang

Research output: Contribution to journal › Article › peer-review

Abstract

This research studied the problem of B2C and C2C
consumers’ attitudes towards trust of the business
transaction process in China by using the
“Consumer Attitudes towards Trust in the e-
Business Model.” Four factors in the model were
analyzed, privacy, security, financial institution and
trusted seal. From this analysis, the conclusion on
the consumers’ attitudes was drawn.

Original language	American English
Journal	Scholarship and Professional Work - Business
Volume	7
Issue number	2
State	Published - Jan 1 2006

Keywords

E-Commerce
Privacy
Security
Trust

Disciplines

Business
E-Commerce
Management Information Systems

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Consumers attitudes of e-commerce in ChinaFinal published version, 389 KBLicense: Unspecified

Cite this

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title = "Consumers{\textquoteright} attitudes of e-commerce in China",

abstract = " This research studied the problem of B2C and C2C consumers{\textquoteright} attitudes towards trust of the business transaction process in China by using the “Consumer Attitudes towards Trust in the e- Business Model.” Four factors in the model were analyzed, privacy, security, financial institution and trusted seal. From this analysis, the conclusion on the consumers{\textquoteright} attitudes was drawn.",

keywords = "E-Commerce, Privacy, Security, Trust",

author = "Hongjiang Xu and Xiaowen Zou and Hengshan Wang",

year = "2006",

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language = "American English",

volume = "7",

journal = "Scholarship and Professional Work - Business",

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TY - JOUR

T1 - Consumers’ attitudes of e-commerce in China

AU - Xu, Hongjiang

AU - Zou, Xiaowen

AU - Wang, Hengshan

PY - 2006/1/1

Y1 - 2006/1/1

N2 - This research studied the problem of B2C and C2C consumers’ attitudes towards trust of the business transaction process in China by using the “Consumer Attitudes towards Trust in the e- Business Model.” Four factors in the model were analyzed, privacy, security, financial institution and trusted seal. From this analysis, the conclusion on the consumers’ attitudes was drawn.

AB - This research studied the problem of B2C and C2C consumers’ attitudes towards trust of the business transaction process in China by using the “Consumer Attitudes towards Trust in the e- Business Model.” Four factors in the model were analyzed, privacy, security, financial institution and trusted seal. From this analysis, the conclusion on the consumers’ attitudes was drawn.

KW - E-Commerce

KW - Privacy

KW - Security

KW - Trust

UR - https://digitalcommons.butler.edu/cob_papers/83

M3 - Article

VL - 7

JO - Scholarship and Professional Work - Business

JF - Scholarship and Professional Work - Business

IS - 2

ER -

Consumers’ attitudes of e-commerce in China

Abstract

Keywords

Disciplines

Access to Document

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