Dimensions of Internet Commerce Trust

D. Aiken; Robert Mackoy; B. Liu; Richard Fetter; Gregory E. Osland

doi:10.1080/15332860802086136

Dimensions of Internet Commerce Trust

D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, Gregory E. Osland

Research output: Contribution to journal › Article › peer-review

Abstract

Trust is a central construct and plays a critical role in understanding Internet consumer behavior. This research seeks to directly address the subject of Internet Commerce Trust (ICT) by developing a valid, reliable, and generalizable scale to measure this multifaceted subject. Two separate studies reveal a common five-factor structure. These dimensions are labeled (1) Certification, (2) Resources and Capabilities, (3) Shopping Method, (4) Reliability, and (5) Communication Viability. An accurate measurement of ICT will serve as a viable control factor in future studies of Internet consumer behaviors, segmentation analyses, and in marketing strategy research.

Original language	American English
Journal	Journal of Internet Commerce
Volume	6
DOIs	https://doi.org/10.1080/15332860802086136
State	Published - Jan 1 2007

Keywords

ELECTRONIC commerce
ELECTRONIC procurement
INTERNET marketing
CONSUMER behavior
CERTIFICATION
SHOPPING
MARKET segmentation
MARKETING strategy
MARKETING research

Disciplines

Business
Marketing

Access to Document

10.1080/15332860802086136License: Unspecified

Dimensions of Internet Commerce TrustFinal published version, 1.31 MBLicense: Unspecified
Dimensions of Internet Commerce TrustFinal published version, 1.31 MBLicense: Unspecified

Cite this

@article{cf56f8f7efd344108ddf460f2e883472,

title = "Dimensions of Internet Commerce Trust",

abstract = " Trust is a central construct and plays a critical role in understanding Internet consumer behavior. This research seeks to directly address the subject of Internet Commerce Trust (ICT) by developing a valid, reliable, and generalizable scale to measure this multifaceted subject. Two separate studies reveal a common five-factor structure. These dimensions are labeled (1) Certification, (2) Resources and Capabilities, (3) Shopping Method, (4) Reliability, and (5) Communication Viability. An accurate measurement of ICT will serve as a viable control factor in future studies of Internet consumer behaviors, segmentation analyses, and in marketing strategy research.",

keywords = "ELECTRONIC commerce, ELECTRONIC procurement, INTERNET marketing, CONSUMER behavior, CERTIFICATION, SHOPPING, MARKET segmentation, MARKETING strategy, MARKETING research",

author = "D. Aiken and Robert Mackoy and B. Liu and Richard Fetter and Osland, \{Gregory E.\}",

year = "2007",

month = jan,

day = "1",

doi = "10.1080/15332860802086136",

language = "American English",

volume = "6",

journal = "Journal of Internet Commerce",

}

TY - JOUR

T1 - Dimensions of Internet Commerce Trust

AU - Aiken, D.

AU - Mackoy, Robert

AU - Liu, B.

AU - Fetter, Richard

AU - Osland, Gregory E.

PY - 2007/1/1

Y1 - 2007/1/1

N2 - Trust is a central construct and plays a critical role in understanding Internet consumer behavior. This research seeks to directly address the subject of Internet Commerce Trust (ICT) by developing a valid, reliable, and generalizable scale to measure this multifaceted subject. Two separate studies reveal a common five-factor structure. These dimensions are labeled (1) Certification, (2) Resources and Capabilities, (3) Shopping Method, (4) Reliability, and (5) Communication Viability. An accurate measurement of ICT will serve as a viable control factor in future studies of Internet consumer behaviors, segmentation analyses, and in marketing strategy research.

AB - Trust is a central construct and plays a critical role in understanding Internet consumer behavior. This research seeks to directly address the subject of Internet Commerce Trust (ICT) by developing a valid, reliable, and generalizable scale to measure this multifaceted subject. Two separate studies reveal a common five-factor structure. These dimensions are labeled (1) Certification, (2) Resources and Capabilities, (3) Shopping Method, (4) Reliability, and (5) Communication Viability. An accurate measurement of ICT will serve as a viable control factor in future studies of Internet consumer behaviors, segmentation analyses, and in marketing strategy research.

KW - ELECTRONIC commerce

KW - ELECTRONIC procurement

KW - INTERNET marketing

KW - CONSUMER behavior

KW - CERTIFICATION

KW - SHOPPING

KW - MARKET segmentation

KW - MARKETING strategy

KW - MARKETING research

UR - https://digitalcommons.butler.edu/cob_papers/54

U2 - 10.1080/15332860802086136

DO - 10.1080/15332860802086136

M3 - Article

VL - 6

JO - Journal of Internet Commerce

JF - Journal of Internet Commerce

ER -

Dimensions of Internet Commerce Trust

Abstract

Keywords

Disciplines

Access to Document

Other files and links

Cite this