Do you enjoy TV, while Tweeting? Effects of multitasking on viewer’s transportation, emotions and enjoyment.

Suji Park; Xiaowen Xu; Brenda Rourke; Saraswathi Bellur

doi:10.1080/08838151.2019.1622340

Do you enjoy TV, while Tweeting? Effects of multitasking on viewer’s transportation, emotions and enjoyment.

Suji Park, Xiaowen Xu, Brenda Rourke, Saraswathi Bellur

Research output: Contribution to journal › Article › peer-review

Abstract

The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people’s experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting.

Original language	American English
Journal	Journal of Broadcasting & Electronic Media
Volume	63
Issue number	2
DOIs	https://doi.org/10.1080/08838151.2019.1622340
State	Published - Jun 21 2019

Disciplines

Arts and Humanities
Communication
Communication Technology and New Media
Other Communication

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10.1080/08838151.2019.1622340License: Unspecified

Cite this

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title = "Do you enjoy TV, while Tweeting? Effects of multitasking on viewer{\textquoteright}s transportation, emotions and enjoyment.",

abstract = " The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people{\textquoteright}s experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting. ",

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AU - Bellur, Saraswathi

PY - 2019/6/21

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AB - The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people’s experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting.

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ER -

Do you enjoy TV, while Tweeting? Effects of multitasking on viewer’s transportation, emotions and enjoyment.

Abstract

Disciplines

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