Environmental Marketing: Bridging the Divide between the Consumption Culture and Environmentalism

Robert Mackoy; Roger J. Calantone; Cornelia L. Dröge

Environmental Marketing: Bridging the Divide between the Consumption Culture and Environmentalism

Robert Mackoy, Roger J. Calantone, Cornelia L. Dröge

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.

Original language	American English
Title of host publication	Environmental Marketing: Developments in Practice, Theory and Research
State	Published - 1995

Disciplines

Business
Marketing

Cite this

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title = "Environmental Marketing: Bridging the Divide between the Consumption Culture and Environmentalism",

abstract = " Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.",

author = "Robert Mackoy and Calantone, {Roger J.} and Dr{\"o}ge, {Cornelia L.}",

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AU - Mackoy, Robert

AU - Calantone, Roger J.

AU - Dröge, Cornelia L.

PY - 1995

Y1 - 1995

N2 - Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.

AB - Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.

UR - http://www.worldcat.org/title/environmental-marketing-strategies-practice-theory-and-research/oclc/30896135

M3 - Chapter

BT - Environmental Marketing: Developments in Practice, Theory and Research

ER -

Environmental Marketing: Bridging the Divide between the Consumption Culture and Environmentalism

Abstract

Disciplines

Other files and links

Cite this