Focused or Multiple Organizational Identities: Who Performance in Complex Environments?

TY - JOUR

T1 - Focused or Multiple Organizational Identities: Who Performance in Complex Environments?

AU - Mmbaga, Nick A.

AU - Yan, Jiaju

AU - Gras, David

N1 - Is it better to have a focused organizational identity or multiple organizational identities? This study examines how the revenue growth of over 63,000 nonprofits was affected when they either incorporated a focused identity or multiple identities in different complex environments.

PY - 2019/8/1

Y1 - 2019/8/1

UR - https://journals.aom.org/doi/abs/10.5465/AMBPP.2019.8

U2 - 10.5465/AMBPP.2019.8

DO - 10.5465/AMBPP.2019.8

M3 - Article

VL - 2019

JO - Academy of Management Proceedings

JF - Academy of Management Proceedings

IS - 1

ER -