From Grain to Glass to Covid 19

Angie Bidlack; Jenny Fisher; Lascelles Hussey; Alyssa Rudner; Jane Siegler

doi:10.1504/IJTCS.2020.112749

From Grain to Glass to Covid 19

Angie Bidlack, Jenny Fisher, Lascelles Hussey, Alyssa Rudner, Jane Siegler

Butler University

Research output: Contribution to journal › Article › peer-review

Abstract

The case examines the business operations of Midwest Whiskey, MWW, focusing on the downstream supply chain. This includes examining the risks, efficiencies, and modes of distribution for all of the MWW products, before and during the COVID-19 Pandemic. Questions of interest include: Considering the downstream supply chain for MWW, where would you suggest Casey invest in the B2B and B2C Channels? Would your answer change had the pandemic not occurred? What risks does MWW have? Why did you choose each? What capabilities, and subsequent actions, can MWW use to mitigate these? What are positives and negatives to investing in a three way liquor license? What parameters should be taken into consideration in developing a forecasting model?

Original language	American English
Journal	Scholarship and Professional Work - Business
Volume	11
Issue number	4
DOIs	https://doi.org/10.1504/IJTCS.2020.112749
State	Published - Jan 13 2021

Keywords

COVID-19
Downstream Supply Chain
Pandemic
Whiskey Business; Distillery

Disciplines

Business
Business Administration, Management, and Operations

Access to Document

10.1504/IJTCS.2020.112749License: Unspecified

From Grain to Glass to Covid 19Final published version, 862 KBLicense: Unspecified

Cite this

@article{c5b43c5f52fc4c2ca5e54624ac7d651e,

title = "From Grain to Glass to Covid 19",

abstract = " The case examines the business operations of Midwest Whiskey, MWW, focusing on the downstream supply chain. This includes examining the risks, efficiencies, and modes of distribution for all of the MWW products, before and during the COVID-19 Pandemic. Questions of interest include: Considering the downstream supply chain for MWW, where would you suggest Casey invest in the B2B and B2C Channels? Would your answer change had the pandemic not occurred? What risks does MWW have? Why did you choose each? What capabilities, and subsequent actions, can MWW use to mitigate these? What are positives and negatives to investing in a three way liquor license? What parameters should be taken into consideration in developing a forecasting model?",

keywords = "COVID-19, Downstream Supply Chain, Pandemic, Whiskey Business; Distillery",

author = "Angie Bidlack and Jenny Fisher and Lascelles Hussey and Alyssa Rudner and Jane Siegler",

year = "2021",

month = jan,

day = "13",

doi = "10.1504/IJTCS.2020.112749",

language = "American English",

volume = "11",

journal = "Scholarship and Professional Work - Business",

number = "4",

}

TY - JOUR

T1 - From Grain to Glass to Covid 19

AU - Bidlack, Angie

AU - Fisher, Jenny

AU - Hussey, Lascelles

AU - Rudner, Alyssa

AU - Siegler, Jane

PY - 2021/1/13

Y1 - 2021/1/13

N2 - The case examines the business operations of Midwest Whiskey, MWW, focusing on the downstream supply chain. This includes examining the risks, efficiencies, and modes of distribution for all of the MWW products, before and during the COVID-19 Pandemic. Questions of interest include: Considering the downstream supply chain for MWW, where would you suggest Casey invest in the B2B and B2C Channels? Would your answer change had the pandemic not occurred? What risks does MWW have? Why did you choose each? What capabilities, and subsequent actions, can MWW use to mitigate these? What are positives and negatives to investing in a three way liquor license? What parameters should be taken into consideration in developing a forecasting model?

AB - The case examines the business operations of Midwest Whiskey, MWW, focusing on the downstream supply chain. This includes examining the risks, efficiencies, and modes of distribution for all of the MWW products, before and during the COVID-19 Pandemic. Questions of interest include: Considering the downstream supply chain for MWW, where would you suggest Casey invest in the B2B and B2C Channels? Would your answer change had the pandemic not occurred? What risks does MWW have? Why did you choose each? What capabilities, and subsequent actions, can MWW use to mitigate these? What are positives and negatives to investing in a three way liquor license? What parameters should be taken into consideration in developing a forecasting model?

KW - COVID-19

KW - Downstream Supply Chain

KW - Pandemic

KW - Whiskey Business; Distillery

UR - https://digitalcommons.butler.edu/cob_papers/312

U2 - 10.1504/IJTCS.2020.112749

DO - 10.1504/IJTCS.2020.112749

M3 - Article

VL - 11

JO - Scholarship and Professional Work - Business

JF - Scholarship and Professional Work - Business

IS - 4

ER -

From Grain to Glass to Covid 19

Abstract

Keywords

Disciplines

Access to Document

Other files and links

Cite this