Gender Effects on Perceptions of Individual and Corporate Social Responsibility

There has been an increasing importance for both individuals and companies on acting in a socially responsible manner. This study demonstrates that gender plays an important role in perceptions of social responsibility, such that the effect of an individual’s social responsibility on their perceptions of a company’s social responsibility is moderated by the gender of the respondent. Specifically, we find that women have higher levels of Internalized Moral Identity than men. Moreover, we find that women believe that organizations should be more beneficial to society than men, which translates into a higher quality of corporate social responsibility. The theoretical and managerial applications are discussed.