High- Versus Low-Content National Cultures: Preferences for Type of Retailer and for Human Interaction

Gregory E. Osland, Bela Florenthal

    Research output: Contribution to conferencePresentation

    Original languageAmerican English
    StatePublished - Nov 2008
    EventFifth Annual Meeting of Applied Business and Entrepreneurship Association International -
    Duration: Nov 1 2008 → …

    Conference

    ConferenceFifth Annual Meeting of Applied Business and Entrepreneurship Association International
    Period11/1/08 → …

    Disciplines

    • Business
    • International Business
    • Marketing

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