Knowledge management: Integrating social networking technologies and a generative learning environment

Social networking technologies have commanded a lot of recent attention because they have changed the manner in which individuals have traditionally and historically accessed and shared knowledge. Although these technologies provide individuals with the opportunity to access and to utilize a plethora of knowledge created by others, the knowledge still needs to be organized, interpreted, and incorporated by the user in order for it to be useful. This research sought to better understand how social networking technologies can aid a firm's efforts to establish a knowledge management and a generative learning environment. The study closely followed one of the United States leading aerospace and defense firm's efforts to utilize new information and communication technologies to facilitate knowledge exchange and communications within the organization. This investigation provided a rich source of evidence for how social networking technologies can aid a firm's ability to encourage knowledge exchange, as well as networking and communication within the firm. We provide four key research-related findings and offer practitioners several key strategies, tactics, and pitfalls to avoid that they should consider when attempting to use SNT to aid in the establishment of a knowledge management and a generative learning environment.