Like It! Using Facebook Groups to Enhance Learning in Finance

It has been documented that Facebook is the most popular social networking site among students. Given that most students are already users of Facebook, implementing it into the curriculum provides an easy way for students to actively participate in class activities. This paper explores the idea that the use of Facebook Groups to complement classroom teaching leads to a more meaningful learning experience and increases student engagement in finance. The instantaneous availability of course notes, problem solutions, PowerPoint slides, videos, and all course content to students on Facebook increases their interest in the subject matter and has a positive effect on learning. This paper presents an innovative method of using Facebook Groups to support teaching and learning in finance, and indeed in many other subject areas. The article reviews the literature on the use of Facebook in education and presents a model for effectively integrating Facebook Groups into the finance curriculum.