M-commerce development in developing country: Users’ perspective

    Research output: Contribution to journalArticlepeer-review

    Abstract

    M-commerce (mobile commerce) is growing increasingly popular, and China has a huge potential to develop m-commerce technology. This study focuses on users' perspectives of m-commerce development in China. The development of m-commerce was measured by the extent of m-commerce businesses adopting business intelligence. A research framework was developed for users' perceptions on m-commerce development, survey questionnaires were used to collect data, and ANOVA was used for data analysis.

    Original languageAmerican English
    JournalScholarship and Professional Work - Business
    Volume5
    StatePublished - Jan 1 2013

    Keywords

    • BI
    • China
    • M-commerce
    • e-commerce
    • users’ perspectives

    Disciplines

    • Business
    • Business Administration, Management, and Operations
    • E-Commerce
    • Management Information Systems
    • Management Sciences and Quantitative Methods

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