Abstract
M-commerce (mobile commerce) is growing increasingly popular, and China has a huge potential to develop m-commerce technology. This study focuses on users' perspectives of m-commerce development in China. The development of m-commerce was measured by the extent of m-commerce businesses adopting business intelligence. A research framework was developed for users' perceptions on m-commerce development, survey questionnaires were used to collect data, and ANOVA was used for data analysis.
Original language | American English |
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Journal | Scholarship and Professional Work - Business |
Volume | 5 |
State | Published - Jan 1 2013 |
Keywords
- BI
- China
- M-commerce
- e-commerce
- users’ perspectives
Disciplines
- Business
- Business Administration, Management, and Operations
- E-Commerce
- Management Information Systems
- Management Sciences and Quantitative Methods