Model of Cultural Intelligence and Global Identity. Journal of Consumer Marketing

Lova Randrianasolo; Alexey Semenov; Mark Arnold; Kristy Reynolds

Model of Cultural Intelligence and Global Identity. Journal of Consumer Marketing

Lova Randrianasolo
, Alexey Semenov
, Mark Arnold
, Kristy Reynolds

Belmont University
Saint Louis University
University of Alabama

Research output: Contribution to journal › Article › peer-review

Abstract

This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing.

Original language	American English
Journal	Journal of Consumer Marketing
Volume	37
Issue number	7
State	Published - Aug 10 2020

Keywords

Consumer Stakeholders
Institutional Enviroment
Organizational Legitimacy
Scale Development

Disciplines

Business
Marketing

Cite this

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title = "Model of Cultural Intelligence and Global Identity. Journal of Consumer Marketing",

abstract = " This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing. ",

keywords = "Consumer Stakeholders, Institutional Enviroment, Organizational Legitimacy, Scale Development",

author = "Lova Randrianasolo and Alexey Semenov and Mark Arnold and Kristy Reynolds",

note = "This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing.",

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language = "American English",

volume = "37",

journal = "Journal of Consumer Marketing",

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AU - Randrianasolo, Lova

AU - Semenov, Alexey

AU - Arnold, Mark

AU - Reynolds, Kristy

N1 - This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing.

PY - 2020/8/10

Y1 - 2020/8/10

N2 - This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing.

AB - This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing.

KW - Consumer Stakeholders

KW - Institutional Enviroment

KW - Organizational Legitimacy

KW - Scale Development

UR - https://www.emerald.com/insight/content/doi/10.1108/JCM-05-2019-3244/full/html

M3 - Article

VL - 37

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

IS - 7

ER -

Model of Cultural Intelligence and Global Identity. Journal of Consumer Marketing

Abstract

Keywords

Disciplines

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Cite this