Abstract
Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers of the last two centuries. The fashion cycle and advertising spiral are antecedents of the well-known graphic form of the PLC that has been discussed for the last forty years.
| Original language | American English |
|---|---|
| Journal | Scholarship and Professional Work - Business |
| Volume | 5 |
| State | Published - Jan 1 1991 |
Keywords
- history of business
- history of marketing
- product life cycle
Disciplines
- Business
- Marketing
- Other Business