Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of Food Health Claim Regulation in a Post-POM Wonderful World

Hilary G. Buttrick; Courtney Droms Hatch; Courtney Hatch

doi:10.18060/4806.0068

Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of Food Health Claim Regulation in a Post-POM Wonderful World

Hilary G. Buttrick, Courtney Droms Hatch, Courtney Hatch

Butler University

Butler University

Research output: Contribution to journal › Article › peer-review

Abstract

Thirty years ago, the most the consumer expected out of his or her morning glass of juice was a little extra vitamin C. By 2010, the consumer expected a lot more. POM Wonderful’s pomegranate juice, for instance, promised to improve cardiovascular health, treat erectile dysfunction, and combat prostate cancer. ¹ Those claims made orange juice look a little pathetic. Of course, those wild promises also landed POM Wonderful in hot water with the Federal Trade Commission (“FTC”) for misleading the public with scientifically unsubstantiated health claims. ²

Original language	American English
Journal	Scholarship and Professional Work - Business
Volume	49
Issue number	2
DOIs	https://doi.org/10.18060/4806.0068
State	Published - Jan 1 2016

Keywords

false advertising
health claim regulation
marketing

Disciplines

Advertising and Promotion Management
Business
Commercial Law
Law
Marketing

Access to Document

10.18060/4806.0068License: Unspecified

Pomegranate Juice Can Do THAT Navigating the Jurisdictional LandFinal published version, 608 KBLicense: Unspecified

Cite this

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abstract = " Thirty years ago, the most the consumer expected out of his or her morning glass of juice was a little extra vitamin C. By 2010, the consumer expected a lot more. POM Wonderful{\textquoteright}s pomegranate juice, for instance, promised to improve cardiovascular health, treat erectile dysfunction, and combat prostate cancer. 1 Those claims made orange juice look a little pathetic. Of course, those wild promises also landed POM Wonderful in hot water with the Federal Trade Commission (“FTC”) for misleading the public with scientifically unsubstantiated health claims. 2 ",

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AB - Thirty years ago, the most the consumer expected out of his or her morning glass of juice was a little extra vitamin C. By 2010, the consumer expected a lot more. POM Wonderful’s pomegranate juice, for instance, promised to improve cardiovascular health, treat erectile dysfunction, and combat prostate cancer. 1 Those claims made orange juice look a little pathetic. Of course, those wild promises also landed POM Wonderful in hot water with the Federal Trade Commission (“FTC”) for misleading the public with scientifically unsubstantiated health claims. 2

KW - false advertising

KW - health claim regulation

KW - marketing

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ER -

Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of Food Health Claim Regulation in a Post-POM Wonderful World

Abstract

Keywords

Disciplines

Access to Document

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Cite this