Abstract
Even if you are not a basketball fan, you have probably heard of the NCAA. And if you are an academic librarian, odds are you work at one of the institutions where athletic teams compete under the guidance of the NCAA operating bylaws. But did you know these bylaws can have a direct impact on your library promotions?
| Original language | American English |
|---|---|
| Journal | Scholarship and Professional Work |
| State | Published - Jan 1 2010 |
Keywords
- Butler Bulldogs
- NCAA
- library marketing
- promtion
- student-athletes
Disciplines
- Advertising and Promotion Management
- Library and Information Science