Public media's social media experiments: risk, opportunity, challenge

Abbey B. Levenshus

Public media's social media experiments: risk, opportunity, challenge

Research output: Contribution to journal › Article › peer-review

Abstract

Through a survey of US public radio stations and case studies of four stations successfully using social media, this study provides a snapshot of the realities for US public radio stations wanting to use social media to engage audiences. Results of a survey of 77 station staff, along with case studies of four stations' social media projects, reveal ambivalence about social media.

Original language	American English
Journal	Scholarship and Professional Work - Communication
State	Published - Jul 30 2007

Keywords

Digital media
Radio broadcasting
Risk
Social media
Telecommunications
United States of America

Disciplines

Communication
Other Communication

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Public medias social media experiments risk opportunity challFinal published version, 2.3 MBLicense: Unspecified

Cite this

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AB - Through a survey of US public radio stations and case studies of four stations successfully using social media, this study provides a snapshot of the realities for US public radio stations wanting to use social media to engage audiences. Results of a survey of 77 station staff, along with case studies of four stations' social media projects, reveal ambivalence about social media.

KW - Digital media

KW - Radio broadcasting

KW - Risk

KW - Social media

KW - Telecommunications

KW - United States of America

UR - https://digitalcommons.butler.edu/ccom_papers/197

M3 - Article

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Public media's social media experiments: risk, opportunity, challenge

Abstract

Keywords

Disciplines

Access to Document

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