Abstract
Focuses on the significance of organizational buying behavior. Importance of purchase decision; Factors affecting collective behavior and performance; Interaction of socioeconomic field.
| Original language | American English |
|---|---|
| Journal | Scholarship and Professional Work - Business |
| State | Published - Jan 1 1984 |
Keywords
- buying center concept
- consumer behavior
- decision making
Disciplines
- Business
- Marketing
- Sales and Merchandising
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