The Impact of Emotional Warmth on Preference for Human Interaction and Channel Preference: A Cross-cultural Analysis

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jul 2006
Event	Academy of Marketing Annual Conference - Duration: Jul 1 2006 → …

Conference	Academy of Marketing Annual Conference
Period	7/1/06 → …

Disciplines

@conference{cacecf9e18184a988b56c6ba44f40510,

title = "The Impact of Emotional Warmth on Preference for Human Interaction and Channel Preference: A Cross-cultural Analysis",

author = "Osland, \{Gregory E.\} and Bela Florenthal",

year = "2006",

month = jul,

language = "American English",

note = "Academy of Marketing Annual Conference ; Conference date: 01-07-2006",

}