The Joke's on Us: The Effect of Organizational Memes on Social Approval of Organizations

Rhonda K. Reger; Chaoqun Deng; Brandy Mmbaga; Nick A. Mmbaga; Duyi Li

doi:10.5465/AMBPP.2019.11416ABSTRACT

The Joke's on Us: The Effect of Organizational Memes on Social Approval of Organizations

Rhonda K. Reger, Chaoqun Deng, Brandy Mmbaga, Nick A. Mmbaga, Duyi Li

Lacy School of Business

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Academy of Management Proceedings
Volume	2019
Issue number	1
DOIs	https://doi.org/10.5465/AMBPP.2019.11416ABSTRACT
State	Published - Aug 1 2019

Disciplines

Public Relations and Advertising
Political Science

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10.5465/AMBPP.2019.11416ABSTRACTLicense: Unspecified

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title = "The Joke's on Us: The Effect of Organizational Memes on Social Approval of Organizations",

author = "Reger, {Rhonda K.} and Chaoqun Deng and Brandy Mmbaga and Mmbaga, {Nick A.} and Duyi Li",

note = "Constituents' evaluations of organizations influence organizational outcomes. Research has primarily examined how traditional media content affects constituents' evaluations, yet has rarely investigated the effect of social media content on constituents' evaluations of organizations even though social media play a prominent role in many constituents' lives.",

year = "2019",

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doi = "10.5465/AMBPP.2019.11416ABSTRACT",

language = "American English",

volume = "2019",

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T1 - The Joke's on Us: The Effect of Organizational Memes on Social Approval of Organizations

AU - Reger, Rhonda K.

AU - Deng, Chaoqun

AU - Mmbaga, Brandy

AU - Mmbaga, Nick A.

AU - Li, Duyi

N1 - Constituents' evaluations of organizations influence organizational outcomes. Research has primarily examined how traditional media content affects constituents' evaluations, yet has rarely investigated the effect of social media content on constituents' evaluations of organizations even though social media play a prominent role in many constituents' lives.

PY - 2019/8/1

Y1 - 2019/8/1

UR - https://journals.aom.org/doi/10.5465/AMBPP.2019.11416abstract

U2 - 10.5465/AMBPP.2019.11416ABSTRACT

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M3 - Article

VL - 2019

JO - Academy of Management Proceedings

JF - Academy of Management Proceedings

IS - 1

ER -

The Joke's on Us: The Effect of Organizational Memes on Social Approval of Organizations

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