@article{113b7e19046045c6a9b239106930309f,
title = "The Joke's on Us: The Effect of Organizational Memes on Social Approval of Organizations",
author = "Reger, \{Rhonda K.\} and Chaoqun Deng and Brandy Mmbaga and Mmbaga, \{Nick A.\} and Duyi Li",
note = "Constituents' evaluations of organizations influence organizational outcomes. Research has primarily examined how traditional media content affects constituents' evaluations, yet has rarely investigated the effect of social media content on constituents' evaluations of organizations even though social media play a prominent role in many constituents' lives.",
year = "2019",
month = aug,
day = "1",
doi = "10.5465/AMBPP.2019.11416ABSTRACT",
language = "American English",
volume = "2019",
journal = "Academy of Management Proceedings",
number = "1",
}