Using Guanxi to Establish Corporate Reputation in China

Stephen S Standifird

doi:10.1057/palgrave.crr.1550026

Using Guanxi to Establish Corporate Reputation in China

Stephen S Standifird

Lacy School of Business

University of San Diego

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Corporate Reputation Review
Volume	9
Issue number	3
DOIs	https://doi.org/10.1057/palgrave.crr.1550026
State	Published - Sep 1 2006

Disciplines

Public Relations and Advertising
Marketing
Business

Access to Document

10.1057/palgrave.crr.1550026License: Unspecified

Cite this

@article{c3271c5a39ed433ab959c189f0953aa3,

title = "Using Guanxi to Establish Corporate Reputation in China",

author = "Standifird, \{Stephen S\}",

note = "The purpose of this article is to explain how guanxi can be used as a mechanism for establishing corporate reputation in China. Guanxican be roughly described as a type of social capital that is...",

year = "2006",

month = sep,

day = "1",

doi = "10.1057/palgrave.crr.1550026",

language = "American English",

volume = "9",

journal = "Corporate Reputation Review",

number = "3",

}

TY - JOUR

T1 - Using Guanxi to Establish Corporate Reputation in China

AU - Standifird, Stephen S

N1 - The purpose of this article is to explain how guanxi can be used as a mechanism for establishing corporate reputation in China. Guanxican be roughly described as a type of social capital that is...

PY - 2006/9/1

Y1 - 2006/9/1

UR - https://link.springer.com/content/pdf/10.1057%2Fpalgrave.crr.1550026.pdf

U2 - 10.1057/palgrave.crr.1550026

DO - 10.1057/palgrave.crr.1550026

M3 - Article

VL - 9

JO - Corporate Reputation Review

JF - Corporate Reputation Review

IS - 3

ER -

Using Guanxi to Establish Corporate Reputation in China

Disciplines

Access to Document

Other files and links

Cite this