Using Role Plays in the Personal Selling Class: Some Suggestions

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.

    Original languageAmerican English
    Title of host publicationGreat Ideas In Teaching Marketing
    StatePublished - 2002

    Disciplines

    • Curriculum and Instruction
    • Marketing

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