Visual Rhetoric and the Promotion of Scientific Ideas: The Strange Case of the Prion

Carol Reeves

doi:10.1080/10572252.2011.578237

Visual Rhetoric and the Promotion of Scientific Ideas: The Strange Case of the Prion

Carol Reeves

Research output: Contribution to journal › Article › peer-review

Abstract

In the field that investigates infectious brain diseases such as mad cow disease, the verbal and visual packaging of scientific visuals associated with identifying the agent, prion, its processes, and structure served the community ritual of establishing belief in a highly unorthodox phenomenon. Visual promotion fed into cultural expectations of single agents and simple processes, even though the actual agency and disease process have proven highly complex and perhaps unknowable.

Original language	American English
Journal	Scholarship and Professional Work - LAS
Volume	20
Issue number	3
DOIs	https://doi.org/10.1080/10572252.2011.578237
State	Published - Jan 1 2011

Keywords

commercialization
prion
scientific consensus
scientific visuals
visual promotion

Disciplines

English Language and Literature
Mass Communication
Philosophy of Science
Rhetoric
Speech and Rhetorical Studies

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10.1080/10572252.2011.578237License: Unspecified

Visual Rhetoric and the Promotion of Scientific Ideas The StranFinal published version, 649 KBLicense: Unspecified

Cite this

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KW - scientific consensus

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Visual Rhetoric and the Promotion of Scientific Ideas: The Strange Case of the Prion

Abstract

Keywords

Disciplines

Access to Document

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